Gold soul hair studio
Gold Soul Hair Studio, a dynamic husband-and-wife barbershop and hair stylist duo in Flagstaff, Arizona, sought to establish a strong brand identity that would reflect their unique blend of skills and style. This project showcases our comprehensive branding work for Gold Soul, encompassing logo design, brand photography, custom signage, and apparel design. Our collaboration aimed to create a cohesive visual identity that would set Gold Soul apart in the competitive hair care industry.
Objective: Develop a distinctive and cohesive brand identity for Gold Soul Hair Studio that captures the essence of their combined barbershop and hair styling services, appealing to a diverse clientele while showcasing the owners' unique personality and expertise.
Role: As the lead designer, I was responsible for conceptualizing and executing all aspects of the branding project. This included designing a versatile logo, conducting brand photography sessions, creating custom signage designs, and developing apparel designs that aligned with Gold Soul's aesthetic and values
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Solution: Create a comprehensive branding package including a versatile logo, professional brand photography, eye-catching custom signage, and stylish apparel designs. This multi-faceted approach ensures a consistent and memorable brand presence across all customer touchpoints.
Outcome: The new branding elements provided Gold Soul Hair Studio with a professional, cohesive, and visually striking identity. The logo design effectively communicates their unique blend of barbershop and hair styling services, while the brand photography showcases their skills and studio atmosphere. Custom signage enhances their presence, and the apparel designs offer additional brand exposure.
Summary: Through our collaboration, Gold Soul Hair Studio now boasts a strong, distinctive brand identity that sets them apart in the Flagstaff hair care scene. The comprehensive branding package we developed not only enhances their visual appeal but also reinforces their professional image, helping to attract and retain a diverse clientele. By addressing all aspects of their brand presence, from logo to apparel, we've equipped Gold Soul with the tools to make a lasting impression and grow their business.
★★★★★
My partner and I have been working with Adam for several projects related to our business. Every time he has been super professional and thorough in everything that he does.He always exceeds our expectations and is a master at what he does. Look forward to working with him again.
Adam Alviani
